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Packaging Makes a Difference

August 24th, 2010 at 02:29 am

Packaging is the design and production of physical container for a product, which in fact becomes a part of the total utility of the product. How to Protect the Shine of sexy swinmwear ? The consumers often see the package and the contents as a whole, and their purchase decision is often influenced by the package. Look On Blowout: sexy teddy ! So we may say that conclusion that packaging really makes a difference. You Have to Keep in Mind 9 Points of sexy underwear
The beautiful and exquisite packaging attracts the eyeball of the consumers, and the products with such packaging are often used as gifts, because the receiver will absolutely be fond of it the moment she sees the fancy packaging. I have such an experience. Last Christmas, my friends sent me a necklace of Links of London. The box that contains the necklace is so beautiful – even more beautiful than the necklace. The necklace just added to the total number of my bijouterie, but the box has become my favorite.
It seems that all the manufacturers and sellers recognize the importance of packaging. They are working diligently to change the package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position. As a result, over-packaging becomes a common phenomenon. Many consumers are complaining about it. The package is bigger and heavier, but the content remains the same and in most cases, it becomes smaller and lighter.
The thing is that packaging is not a the-more-the-better matter. Being elegant and attractive doesn’t not necessarily mean being bigger and heavier. Take Tiffany packaging for example, since the establishment of the company, Tiffany has adopted the famous light blue packaging. Although being very simple, it creates the classic and elegant image and thus contributes a lot to the development of Tiffany. Especially during the economic downturn, people prefer simple and direct package and this is noteworthy to the manufacturers and sellers.
Consumers’ preference towards packaging changes throughout time. Many big companies have changed the packaging of their products a little according to the taste of customers. But all these companies share a common character, that is, they all preserve the symbolic feature of the packaging. That is the thing that they will never change and that is what makes people remember their products.

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